Currently there are no plans to launch a guaranteed CPC offer. One of our competitors in the space (which we use as a backfill) always has good press about 40 cent CPM and higher. I actually looked at a report this morning, and saw it at 44 cents CPM, plus a lot of smoke and mirrors. When the reality was an eCPM of 2 cents!

We currently plan to keep it simple for the publishers. We have CPC/CPA ads running, but we calculate them all to an eCPM pay out scheme.

I will however pass this information on to our advertiser person, and maybe she can come up with something. What would you consider a good guarantee CPC rate btw?

Rex

Currently there are no plans to launch a guaranteed CPC offer. One of our competitors in the space (which we use as a backfill) always has good press about 40 cent CPM and higher. I actually looked at a report this morning, and saw it at 44 cents CPM, plus a lot of smoke and mirrors. When the reality was an eCPM of 2 cents!

We currently plan to keep it simple for the publishers. We have CPC/CPA ads running, but we calculate them all to an eCPM pay out scheme.

I will however pass this information on to our advertiser person, and maybe she can come up with something. What would you consider a good guarantee CPC rate btw?

Rex

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Sorry about my previous comment. It sounds harsher than what I intended.

My personal experience is that purely CPM based ads pay very low. I guess because, like you said, advertisers are worried that there is no conversion. A CPC based ad gives a slightly better feeling to the advertiser as the user performs at least some sort of an action on the ad for them to pay.

Anyway, my belief is that if your eCPM is lower than $1, then either your ads are not placed in the right place or they are absolutely random. Slightly contextual ads which are placed well can always get you an eCPM many times better than 25 cents.

Rex, any plans to launch a guaranteed CPC offer? :-)

Sorry about my previous comment. It sounds harsher than what I intended.

My personal experience is that purely CPM based ads pay very low. I guess because, like you said, advertisers are worried that there is no conversion. A CPC based ad gives a slightly better feeling to the advertiser as the user performs at least some sort of an action on the ad for them to pay.

Anyway, my belief is that if your eCPM is lower than $1, then either your ads are not placed in the right place or they are absolutely random. Slightly contextual ads which are placed well can always get you an eCPM many times better than 25 cents.

Rex, any plans to launch a guaranteed CPC offer? :-)

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Sorry that you think 25 cents is a joke. The reality of the ad business is starting to drive CPM down on the social nets, as the advertisers are seeing no conversion of their ads.

A lot of people railed on us when we offered 12.5 cents global guarantee, the funny thing is - while people in public cursed us, more people signed up.

Hey, without either of these guarantee's we'd still be a very very small ad network - with them, we served nearly 3 BILLION ads last month (2.7 Billion), and are on pace to surpass 3 Billion this month.

Yes, it may sound like a joke, but publishers keep coming and we keep serving up Billions of ads a month.

Rex

Sorry that you think 25 cents is a joke. The reality of the ad business is starting to drive CPM down on the social nets, as the advertisers are seeing no conversion of their ads.

A lot of people railed on us when we offered 12.5 cents global guarantee, the funny thing is - while people in public cursed us, more people signed up.

Hey, without either of these guarantee's we'd still be a very very small ad network - with them, we served nearly 3 BILLION ads last month (2.7 Billion), and are on pace to surpass 3 Billion this month.

Yes, it may sound like a joke, but publishers keep coming and we keep serving up Billions of ads a month.

Rex

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Rex, I did look at lookery. But, in my opinion, a 25 cents CPM is a joke.

Rex, I did look at lookery. But, in my opinion, a 25 cents CPM is a joke.

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We have an EU partner that we work with as you may have read on our blog or support sites.
http://blog.lookery.com/
http://support.lookery.com/

Rex

We have an EU partner that we work with as you may have read on our blog or support sites.
http://blog.lookery.com/
http://support.lookery.com/

Rex

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I would agree with that. My issue is on hi5 and friendster specifically (and probably orkut once they have the restful api) because its non-North American traffic. I have no issue getting a reasonable CPM on FB, Bebo and mySpace but I am getting nothing basically on hi5 and friendster.

I would agree with that. My issue is on hi5 and friendster specifically (and probably orkut once they have the restful api) because its non-North American traffic. I have no issue getting a reasonable CPM on FB, Bebo and mySpace but I am getting nothing basically on hi5 and friendster.

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What type of space does Hi5 apps allow for advertising?

Rex

What type of space does Hi5 apps allow for advertising?

Rex

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We all know how OpenSocial specific ad networks have poor inventory and low CPCs, CPMs, CTRs. Adsense ads can be only as contextual as much data you can put in an iframe. And then we have the big problem of finding advertisers interested in showing ads to our highly international/diverse user-base.

I think the best solution for app developers will be to be able to show the ads that Hi5 gets from its direct advertisers. Hi5, like any other ad network, can take its 25-40% cut. Such ads will be high-return and highly targeted. Any takers? :)

We all know how OpenSocial specific ad networks have poor inventory and low CPCs, CPMs, CTRs. Adsense ads can be only as contextual as much data you can put in an iframe. And then we have the big problem of finding advertisers interested in showing ads to our highly international/diverse user-base.

I think the best solution for app developers will be to be able to show the ads that Hi5 gets from its direct advertisers. Hi5, like any other ad network, can take its 25-40% cut. Such ads will be high-return and highly targeted. Any takers? :)

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